It can take over five impressions before people start remembering your business brand. Unfortunately, you only have 10 seconds before people form an impression about your business. You better make every second count!
With an eye-catching, wow-worthy business card design, you can stand out from the crowd. You can develop brand awareness and recognition, too. A distinct business card could help you remain top-of-mind with customers.
Make a strong first impression this year. Keep reading to discover the five essential elements you need for a great business card.
After reading this guide, you can create an eye-catching, creative design. People will hold onto your business cards or contact your business. Then, you can start generating more leads and sales.
Let your business card set you up for success. Read on to discover the components you need for creative card designs today.
1. Your Contact Information
Above all else, it's important to make sure your business cards relay the necessary information. Otherwise, consumers might fail to reach you using your cards.
Consider what you want to accomplish before you plan your new business card design. For example, you might want to:
- Create legitimacy for your business
- Provide your customers with your contact information
- Help your customers remember your brand
The information on your business cards should identify you as a business professional. Your cards should associate you with your business branding, too.
There are a few essential pieces of information you need to include on your business cards. Otherwise, the design won't matter. You'll fail to accomplish your goals.
Make sure your business cards include your:
- Company name
- Phone number
- Email address
- Business address
You might decide you only need your name, business name, and phone number. Make sure consumers have at least one way to contact you.
Consider adding your company tagline as well.
Anyone who looks at your business card should know what your business does. They should know your role within the company, too. Adding your position or title will help establish your credibility.
Make sure to specify your role to ensure people know what you do. Otherwise, they might think you're the wrong person to contact.
2. A Website URL and Social Media
You can use your business card to encourage people to learn more about your business.
Consider adding your company website's URL to your business card design. Some businesses choose to add a QR code instead. A QR code can make it easier for people to visit your website without typing the URL.
If you're a freelancer, consider adding a URL or QR code to your digital portfolio instead. You can showcase your work and experience in the industry.
If you decide to send people to your business website, consider what page you want to link them to. For example, you might want to send them to the Contact page. Perhaps you want to create a dedicated landing page instead.
Choose a page that will encourage people to take action and contact you directly.
Otherwise, consider adding your social media handles.
For example, you might want to direct people to your LinkedIn profile. You can generate more contacts and communicate with ease.
3. Eye-Catching Imagery
Consider adding a profile picture or the company's logo to your business card design.
Adding your profile picture will help people associate the card with meeting you.
Perhaps you want to add imagery that's relevant to your industry instead. Using the right imagery can help your card stand out from others.
About 60% of people prefer shopping from familiar brands. Meanwhile, a signature color can boost brand recognition by 80%.
As you develop your business card design, make sure to stay true to your company's brand. That includes your color palette, font choices, and imagery styles. Maintaining brand consistency could help you boost brand recognition.
Otherwise, the design of your business cards might clash with your existing business branding.
Consumers might struggle to associate one brand with another as a result.
If you want to create an effective, cohesive, and creative design, work with a printing company in Allen, TX. Their experience can help you maintain brand consistency. At the same time, you can create business cards that are unique and eye-catching.
Provide the company with your branding kit to ensure brand consistency.
4. Plenty of White Space
While adding these features to your business cards is important, you don't want to squeeze too much on a tiny card. Instead, make sure to incorporate white space in the design. White space will give your content room to breathe.
It will also ensure the information is structured and easy to read.
Without white space, the information might look cluttered. You could overwhelm anyone who looks at your cards, too.
Instead of an eye-catching, creative design, your cards might look messy or unorganized instead.
5. Special Finishes
Remember, working with an experienced printing company in Allen, TX can help your business cards stand out. Ask them about the latest design and printing trends. You can use special finishes to create a unique business card.
For example, some people prefer thick cardstock. Thick cardstock is high-quality, ensuring it can withstand handling. You won't have to worry about quick wear and tear.
You might even consider creating plastic business cards to ensure they last.
Otherwise, consider embossed cards. Embossed cards have raised lettering. You can help your name or company stand out.
Foil embellishments might include silver or gold elements made of foil. Embellishments can give your cards a professional, polished look.
Otherwise, consider engraved cards. You can cut lettering or designs out of the cardstock. You might consider using unique textures, too.
Using the right special finishes can help your business card become a memorable branding material.
Is This Your Card?: 5 Essential Features for Effective Business Card Design
Don't let dull, old business cards impact your ability to stand out from competitors. Instead, keep these features for effective business card design in mind. With a creative design, you can stand out and draw customers in.
Need help creating your new business cards? We're here to lend a hand.
Contact us today to discuss your print and postal needs.