Are you wanting to expand your business's marketing? Have you gone through all of the digital and social options and are looking for something different?
It often feels like online advertising is all a business needs to succeed, but ignoring the power of print is a mistake. Business brochures are a surefire way to make an impact with your audience and expand your brand. They're professional, useful, and easy to implement.
Curious to see in what other ways brochures will aid your business? Keep reading and we'll take you through all of the benefits you won't want to miss!
1. Create a Physical Connection
How often do you close a popup ad as soon as it shows on your screen? Do you even remember any of the ads that sit on the side of your favorite websites?
This is a common problem with digital advertisement plans. We've all become so used to them that they're easy to ignore.
People pay attention to something they can hold in their hands. It creates an instant connection between a potential customer and your brand.
It's easy to scroll past a flashing ad on a screen, but it's impossible to ignore a brochure. Even if a person doesn't read the entire brochure, they'll remember that connection they've made. They might tuck it away to read later, or investigate your business further out of curiosity.
Although social media has a solidified place in any business marketing plan, physical connections are crucial to making a lasting impression.
2. Easy on the Budget
It might seem it would cost a lot to create enough brochures, but the fact is that brochure advertising is an affordable choice. When you go through a professional company that'll get it right the first time, it's even more of a bargain.
Plus, brochures are affordable in more than monetary ways.
It doesn't take a lot of training to hand out brochures to people. Social media and other digital ads, however, can often require a lot of effort and skill to be successful. You could save a lot of time and money by using brochures rather than relying only on digital ads.
3. Share Important Information Quickly
When it comes to print marketing, nothing beats the information-sharing quality of a brochure. It packs a powerful punch, delivering a lot of information in a small package.
Brochures give you the chance to highlight the things that are most important for your business. It cuts through the fluff and allows your audience to see the point of your business right away.
Since the brochure has such a physical presence, it makes your business stick in a person's thoughts. Even if they read only a small part of the brochure, it'll be enough to connect them to your brand.
4. Unique Interaction
Choosing to make brochures for your business doesn't mean that you have to go with the classic 3-fold brochure. The beauty of brochures is that you can create unique interactions between your brand and your audience.
Try a new shape to your brochure. Show photos or tips and tricks on how to best use your product. Add interactive elements, such as mini-games or foldable sections that reveal discounts.
There are a lot of things you can do with the style of your brochure that you can't replicate with other media.
Take the time to brainstorm and see how you can make your brochure unique and effective.
5. Quick Distribution
Are you tired of waiting for people to click on your links? Do you have the kind of customer engagement you want for your business?
It takes a lot of work and sometimes a bit of luck to gain traction online. Brochures don't need any kind of strategy or skill to be effective. Simply handing out your brochure to people passing by on the street can be enough to make a difference.
You'll reach a lot of people in a short amount of time. Handing out brochures also will help you make connections with people who might never search for you online. It's a useful way to expand your audience and make a splash around town!
6. Show Brand Personality
Few things are as significant to a business as a brand personality. A brochure is a clever way to show off your brand's personality while still giving your audience useful information.
With a brochure, you can use color, font, and the presentation of your business all in a way that screams personality.
If you want to have a fun-loving brand, include lots of bright colors and exciting tips on your brochure. Add confetti or inviting smells that make opening the brochure an interesting experience.
There are countless ways to bring a unique personality to a brochure, especially if you focus on the physical aspect of paper. It creates a memorable interaction with your audience and will make your business a quick success!
7. Present an Authoritative Voice
With so much information and personality written on a brochure, you show the world that your business has a strong perspective. It shows that you have authority in your field and you can be trusted. You know how to share that with your audience and help them understand in a more meaningful way.
A brochure makes a statement and gives you legitimacy. A small flashing ad on a website doesn't give that same kind of feeling.
Brochures are classy and resourceful. Using them in your marketing strategy reflects these same qualities onto your business.
Business Brochures Are a Tried-and-True Advertising Option
It's vital to the success of your business to use several different advertising strategies so that you cover all your bases. The best part about business brochures is the fact that they have stood the test of time. Even with all the digital innovations, brochures still reign supreme.
Brochures are a powerful way to interact with your customers so don't miss out on the opportunity!
Looking to add stunning brochures to your marketing plan? Check out our printing services to create the unique brochure your business deserves!