About 59% of consumers prefer shopping from familiar brands. Unfortunately, it can take over five impressions before people become aware of your brand. You only have seven seconds to make a strong first impression, too.
With a strong print marketing strategy, you can make every second count. You can wow customers and draw them to your business. Then, you can boost brand awareness, leads, and sales while improving your ROI.
On the fence about following the latest print marketing trends in this digital age? Keep reading to discover the top benefits of using print materials.
After reading this guide, you can make a more informed choice with your marketing goals in mind.
Read on to discover the amazing print marketing benefits you can experience today!
1. Brand Awareness and Recognition
If consumers don't see your marketing materials, they might never realize your company exists. Remember, consumers prefer shopping from familiar brands. You can use print materials to generate awareness.
Each time someone sees your print materials, they'll become more aware of your business. They'll take the time to learn more about your product or service, too. With repeat exposure, brand recognition will grow.
People tend to hold onto their print materials. They might even post your print materials on the refrigerator. You could have an easier time remaining top-of-mind as a result.
In time, you can turn brand awareness and recognition into trust and loyalty.
Consumers will feel like they can trust your brand the more they learn about your business. They might decide to try your product or service for the first time. Then, they'll see the value you can offer firsthand.
In time, trust can become brand loyalty, allowing you to retain repeat customers. Over 40% of consumers spend more money on brands they're loyal to. About 94% of people will recommend a brand they're emotionally engaged with, too.
Building brand loyalty will help you generate repeat sales, improving your ROI. As people recommend your brand, awareness will continue growing.
You can use word-of-mouth marketing to draw even more loyal customers to your business.
Your ROI will continue to rise, setting your business up for long-term success.
2. Make a Strong First Impression
Remember, you only have seven seconds to make a strong first impression with customers.
Consider working with a print marketing company this year. They'll help you pinpoint the latest print marketing trends. You can use eye-catching print materials to make a strong first impression with customers.
Making a strong first impression could help you draw more people to your business. You could generate more foot or web traffic. People will want to learn more about your business and offerings.
Without eye-catching print materials, however, you might fail to make any impact. Consumers might turn to your competitors instead.
Don't let that happen! Instead, make a strong first impression that sticks with people over time. You can use print marketing to wow customers and make a lasting impression.
3. Generate Website Traffic
You can unite your digital and print marketing strategies to set your business up for success this year.
You can use print materials to offer customers an exclusive deal. Then, you can use a QR code to direct them to a landing page on your website. You can start generating more website traffic, allowing people to learn about your business.
Generating more website traffic can support your search engine optimization efforts, too.
Google will notice you're generating more direct traffic. It might boost your search engine rankings as a result. Higher rankings will help you reach more customers online.
Then, you can generate even more brand awareness and website traffic.
4. Reach Your Target Audience
Before experiencing these print marketing benefits firsthand, take the time to research your target audience. Determine what they care about and how they speak. Then, personalize your print materials to speak directly to your target audience.
Personalization can help you better appeal to consumers. They'll feel like they can connect with your brand. Then, you can use that connection to boost leads and sales.
5. Tangible Materials
People see hundreds of digital ads throughout the day. These ads come and go. They're easy to forget, too.
Print materials, on the other hand, are tangible. Remember, consumers can post your print materials within their homes. Each time they see your print materials, they'll remember your brand.
You'll have an easier time remaining top-of-mind. The next time they need your product or service, they'll recall your print materials. Then, they can go straight to the fridge to find your phone number or website.
6. Stand Out From Competitors
You can use fresh print marketing ideas to stand out from your competitors.
Eye-catching print materials can help you differentiate yourself. You can also use your distinct brand to stand out from the crowd. Distinguishing yourself from competitors could help you take the lead this year.
Make sure to maintain brand consistency between your print and digital marketing materials. Brand consistency can help you build awareness and recognition.
Otherwise, you might risk confusing consumers. They could confuse you with a different business instead.
7. Boost Results
You can use print materials to enhance your entire marketing campaign. You can use print materials to generate more leads and sales, too. About 82% of consumers trust print ads the most when making a purchasing decision.
In fact, about 80% of consumers act on directed print mail advertisements, too. Print ads also require 21% less cognitive effort to process.
Consider combining your digital and print marketing strategies this year. Combining your print and digital campaigns could boost results by 400%. As you generate more leads and sales, your cost-per-acquisition will improve.
Your ROI will rise as a result.
With a strong print and digital marketing campaign, you set your business up for success.
Boost Your Brand: 7 Benefits of Print Marketing for Businesses
Don't risk the chance to make a strong first impression with customers this year. Instead, consider these seven benefits of using print marketing. With a strong marketing strategy, you can wow customers and draw them in.
Set your business up for growth and success with the right print materials today.
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